Jollibee Newcastle Officially Opens with Queue of Over 200 People
Today, Newcastle has welcomed Jollibee's newest restaurant in the city’s prime location, 111 Northumberland Street. The first customer had heard about Jollibee from a friend and was so excited that he arrived at 5:30AM. He was particularly interested in trying Jollibee’s renowned spicy chicken burger!
Opening at 10AM, the store saw long queues of approximately 200 excited Jollibee fans and new local customers. This will be the global fried chicken chain's eighth UK restaurant, as they execute their rapid expansion plans.
In line with the local requests from the community, the new Newcastle store will be serving halal meat. Opening on one of the busiest streets of Newcastle, which is bustling with a vibrant culture and strong student community, this store is part of the restaurant group’s wider strategy to draw in new fans across the UK, with their delicious, unique, high quality, great value menu.
The food proved to be a great success at Jollibee’s pre-launch event yesterday evening. Guests included local influencers such as triplets Maddy, Emily and Annabel Williams, Newcastle DJ Dawkins, and model Rachel Slasor-Wilkinson. The evening consisted of the guests trying Jollibee’s delicious menu, alongside great tunes from international DJ Ryan Miles.
This morning Adam Parkinson, Business Head of Jollibee Europe, officially cut the ribbon in the opening ceremony alongside the Newcastle store team and Jollibee's iconic bee mascot. Parkinson comments: “It is very encouraging to see the continued support we have received across the UK for each of our store openings. Newcastle is such an important move for us, particularly because it is such a pivotal cultural destination with a love for multicultural cuisines, a bustling night-life and a huge student base. If you still haven’t tried Jollibee, this is the chance to try the crispiest fried chicken and the best chicken burgers in town.”
The menu features fast-food classics with a tropical twist such as the signature crispy fried “Chickenjoy®”; “Jolly Spaghetti”, made with a Filipino-inspired sweet-style sauce, loaded with layers of cheese and hot dog slices; and the team favourite, Tropical Chicken Burger with a slice of pineapple. Hand-breaded in store by Jollibee’s team, the brand’s take on fried chicken has earned them global fame, with a range of delightful dipping sauces including Asian Ginger Chilli Sauce and Sriracha Mayonnaise. Jollibee have also just launched a range of new menu items which are all available now at the Reading restaurant: Spicy Chicken Burger, Sriracha Chicken Loaded Fries, and the Chicken Wrap.
Jollibee is a much-loved restaurant chain, founded by Tony Tan Caktiong in the Philippines. Tony, the son of Chinese immigrants, built up his business from humble ice cream store beginnings, then later on expanded his offering to a selection of hot food. The brand continues to be owned by Jollibee Group and is now the market leader in the country’s restaurant industry, with 1,487 locations around the world as of June 30, 2021. The brand has many accolades to its name, including the “best international restaurant chain” by US-based food and lifestyle website, Thrillist. Famously, the late celebrity chef Anthony Bourdain referred to Jollibee as the “wackiest, jolliest place on Earth” in his hit CNN food and travel documentary show, Parts Unknown.
The Jollibee Group now has over 5,800 stores globally and operates in 33 countries. It owns 80% of The Coffee Bean and Tea Leaf® business, which is present in 27 countries, and operates Michelin-starred Tim Ho Wan in Mainland PRC. It also owns and operates Chowking, Greenwich, Red Ribbon and Mang Inasal in the Philippines; Yonghe King and Hong Zhuang Yuan in the PRC; Smashburger in the US, and Highlands Coffee mostly in Vietnam. The Jollibee Group also owns the franchise of Burger King, PHO24, and Panda Express in the Philippines; and Dunkin’ Donuts in certain territories in the PRC. It also has a 50% ownership in a joint venture to operate and expand Yoshinoya in the Philippines. The company is listed on the Philippine Stock Exchange.