Greggs to open its first PUB – The Golden Flake Tavern – by Greggs and Fenwick

Greggs and Fenwick have today announced their most unique experience to date: the opening of Greggs’ first-ever pub, The Golden Flake Tavern.

This marks the latest chapter in a series of successful collaborations between two Northeast brands, following on from Bistro Greggs in December 2023, which served a multi-course menu of Greggs fine-dining interpretations, and the Greggs Champagne Bar in 2024, which saw 8,000 guests enjoy a Sausage Roll paired with a glass of Champagne throughout the nine-week experience.

Set within the flagship Fenwick Newcastle store, with views to Grey’s Monument, The Golden Flake Tavern will officially open its doors and serve its first pint on Saturday 27^th September – promising to be a must-visit destination in Newcastle in the lead up to Christmas and beyond.

The Golden Flake Tavern promises a quintessential British pub experience reimagined with a signature menu featuring a Greggs twist that the nation knows and loves. Brimming with fifteen unique Greggs-inspired traditional pub dishes, curated by Fenwick Executive Head Chef, Mark Reid, from light snacks to classic mains and rustic sharing boards, to hearty puds – perfectly warming for the colder months ahead:

• Chicken Bake Parmo – A north-east delicacy. Glazed with a Cheddar white sauce, served with potato wedges & coleslaw
• Steak Bake Mixed Grill - Served with chunky chips, Portobello mushroom, slow-roasted tomato, watercress & ale sauce
• Sausage Roll & Mash – Traditional Sausage Roll with creamy mashed potatoes, onion gravy & crispy sage
• Greggs Ploughman’s Platter – Garlic stottie bread, Cheese & Onion Bake, picked onions & local chutney. Sliced ham, celery & apple with pickled walnuts – and a Sausage Roll of course!
• A Taste of the Golden Flake – Southern fried potato wedges, southern fried chicken goujons in a basket, mac ‘n’ cheese bites, Chicken Bake Parmo. All served with a selection of dips / sauces... and a Sausage Roll of course!
• Yum Yum Bread & Butter Pudding – Served warm, with a choice of vanilla ice cream or custard
• Pink Jammie Trifle – Doughnut pieces set in jelly, topped with jam, custard & whipped cream

Though the pièce de résistance will be held every Sunday as Greggs and Fenwick present the ultimate twist on the traditional Sunday carvery.  Customers at The Golden Flake Tavern can choose from three iconic bakes – Steak Bake, Chicken Bake or Cheese & Onion Bake – as the centerpiece of their roast. From there, it’s a build-your-own banquet, with trimmings including velvety cauliflower cheese, golden homemade roast potatoes, and perfectly crisp Yorkshire puddings. A comforting and indulgent feast that redefines the British Sunday ritual.

As well as a fully stocked bar catering for every need – alongside a Greggs inspired cocktail menu - The Golden Flake Tavern will also be pouring two exclusive Greggs-inspired beers on draft: The Pink Jammie Pale Ale, and the Gosforth 1939 Stottie Lager. The unique brews have been specially crafted in collaboration with renowned local brewery, Full Circle Co., bringing a distinctively North East flavour to every pint.

And for those on the hunt for the perfect Christmas gift for the Greggs fan in their life, look no further. Both beers will be available to purchase in the Fenwick Food Hall, either separately or in two festive formats: a gift set featuring one can of each flavour alongside a branded The Golden Flake Tavern pint glass, or a six-pack containing three cans of each brew. For those not native to the Northeast, the six-pack giftset will also be available to purchase online from Monday 29th September from Food and Drink | Fenwick.

But it’s more than just the menu that brings this experience to life –  The Golden Flake Tavern is a heartfelt celebration of everything that makes Newcastle iconic.  Whether customers are sipping on a Tyne Bramble cocktail whilst listening to their favourite North East anthems, or enjoying that post-match pint with fellow fans, the atmosphere will be unmistakably Geordie.

Every corner of the space is designed to evoke nostalgia and community – from the striking mahogany bar and cosy booth seating to the locally commissioned artwork by Mul Draws, and ornate signwriting throughout the tavern by Ashley Willerton.  A selection of nostalgic board games will also be kept in a “cabinet of curiosities” for those looking for somewhere to chill out on a rainy afternoon. It’s a space where heritage meets modern flair, whether you’re popping in for a pint or a bite, The Golden Flake Tavern invites everyone to feel right at home.

Hannah Squirrell, Customer Director at Greggs said: “Following the reaction and success of our previous collaborations with Fenwick—Bistro by Greggs in 2023 and the Greggs Champagne Bar last year—we’re thrilled to be launching our third landmark venture together. The Golden Flake Tavern brings a fresh twist to the traditional British pub experience, and we hope everyone who joined us before, along with many new faces, will come along to enjoy this unique Greggs experience.”

Leo Fenwick, Strategic Partnerships Director at Fenwick commented: “We’re thrilled to once again join forces with Greggs to launch The Golden Flake Tavern at Fenwick. This latest collaboration celebrates the best of both brands, pairing Greggs’ much-loved classics with our own distinctive approach to creating memorable in-store experiences. As two North East icons, we’re proud to work together again in offering customers something playful, surprising, and truly unique in the heart of Newcastle.”

Ben Cleary, Sales & Founder at Full Circle Brew Co added: “To have been handpicked to work with two North East icons in Greggs and Fenwick has been such an honour and a privilege. From the start of this project the team at Greggs gave us such autonomy over the design and product style, ensuring that the drinkers will receive a beer of the highest quality, designed and made by brewers. 

We can't wait to be sat in The Golden Flake Tavern, drinking a pint of one of our collaboration beers, eating a Chicken Bake Parmo.”

The Golden Flake Tavern will seat 88 people at full capacity with ample space at the bar. Reservations are advised for those looking to enjoy the bespoke food menu, and can be booked here from midday on Thursday 25^th September https://www.fenwick.co.uk/pages/fenwick-x-greggs-the-golden-flake-tavern, but walk-ins are also welcome.

A quiz night will also be hosted at the pub every Tuesday from 7^th October, between 6pm – 9pm, with tickets available for £5 for teams of up to six people, and quiz goers will be in with the chance of winning some special prizes. 

For those looking for the ultimate Christmas party venue, The Golden Flake Tavern will be available for private hire over the coming months between 6pm – 10pm. Further details available at the venue, or on fenwick.co.uk following the opening of the Tavern on Saturday 27^th September.