Costa brings Christmas Cheer to Newcastle

Photo caption 1: Singers from the Jack Drum Arts Project perform festive songs for Christmas shoppers at Costa Coffee in Intu Eldon Square, Newcastle Credit: Professional Images/@ProfImages

Christmas shoppers in Newcastle treated to revamped festive songs from the UK’s favourite coffee shop and Youth Music

Costa, the UK’s favourite coffee shop, brought festive spirit to Newcastle on Saturday 14 December as the store in Intu Eldon Square teamed up with UK children’s charity Youth Music to treat shoppers to some Christmas songs with a difference. Talented young people from the Jack Drum Arts project, based in Crook, County Durham, supported by Youth Music, came together to form a specially crafted Christmas singing group and entertained customers with a variety of Christmas music, revamped with a modern twist. This activity was part of Costa’s ongoing Christmas campaign to refresh the UK’s most traditional Christmas songs in the build up to the holiday season. Costa’s charity partner, Youth Music, provides more than 90,000 young people with the opportunity to make music every year, helping many of them to overcome the challenges they face in their lives and enabling others to realise their full musical potential. The organisation has been gifted with a £10,000 donation from Costa, which will help continue to provide great opportunities for young people across the country. Kevin Hydes, UK Retail Marketing Director from Costa commented: “It was great to see Youth Music’s Jack Drum Arts group bring some festive cheer to our customers in Newcastle. We always strive to deliver the best experience for our customers so alongside our limited-edition Christmas product offerings in-store, we wanted to ‘shake up’ some of the UK’s favourite songs by adding a contemporary twist. We hope Saturday’s performance got everyone ready for the holiday season!” Glen Whitehead, Fundraising Director for Youth Music said: “We’re honoured to have taken part in such a great initiative with Costa. The young performers from Jack Drum Arts thoroughly enjoyed updating some of the UK’s well-known Christmas songs with a modern twist. We hope those who popped by and experienced the performance by our young local singers and musicians enjoyed themselves.” To see images from Costa stores who hosted a choir performance, check out facebook.com/CostaCoffee or @CostaCoffee #CostaChristmas For more information about Youth Music, please visit www.youthmusic.org.uk