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  1. Home
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Allies Group to Relocate to Newcastle Quayside as the Business Embarks on a New Chapter

Allies Group, a leading content marketing specialist recognised for its expertise across key disciplines and sectors in the UK market, is excited to announce its upcoming move to Newcastle's Quayside in mid-May.

This strategic relocation comes as part of Allies Group's commitment to optimising operational efficiencies as it continues to focus on growth in key sectors. The business will be situated adjacent to the Live Theatre at The Schoolhouse, 12 Trinity Chare, Quayside, Newcastle Upon Tyne, NE1 3DF.

The new offices represent a significant new chapter for the company after five years located at Team Valley, Gateshead.

Chris March, CEO of Allies Group, explained: "We've enjoyed our time at Team Valley, and have built a great network of neighbours and contacts on this vibrant estate. However, our decision to move to the city centre aligns with our growth trajectory. The Quayside location, combined with our successful hybrid work model, offers an exciting opportunity to elevate our presence, foster closer connections with partners, and continue to expand our client base throughout the UK.

The Live Theatre estate also affords us the opportunity to use the indoor and outdoor creative performance and writing spaces for collaborative sessions and impromptu meetings.

The relocation, scheduled for May 17, signifies a new chapter in Allies Group's journey, underpinned by a commitment to delivering exceptional content marketing solutions across sectors including professional services, hospitality, energy and net zero, education and public sector and memberships. Its core proficiencies of creative brand, digital and web, PR and communications and publications means it offers a broad spectrum of content marketing capacity across these sectors.

The business has expanded its client roster, with its growing PR arm doubling its client base in the past 12 months as its offer and team has grown. Major contract wins and renewals have included Matfen Hall, Agilico, Clixifix, Luminous XR, Heathergate Boutique Holiday Park and Mantra Thai. 

A move to the city centre will ensure closer links to major national and international transport connections as its customer footprint expands beyond the north east, working with national PLCs and major blue chip companies outside of the region.

Chris March added: “Our people are really excited about this move. It is the next chapter of Allies Group and we look forward to moving in with neighbours Live Theatre, allowing us to continue to play an integral part as ‘Allies’ to our growing list of innovative and exciting customers.

Jacqui Kell, Live Theatre CEO, said: "We are delighted to have Allies Group join us at the Live Theatre, on Newcastle's Quayside. The business has a great reputation for offering specialist services and solutions in creative brand, communications, print and digital content and PR. It aligns well with our brand of creative endeavour and community engagement. We believe our setting provides a great space for their creative minds and also for client collaboration. We are delighted to be part of the next chapter in their exciting evolution and look forward to them joining us here."

Find out more about Allies Group at

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