Sam Faiers to launch new fragrance at intu Eldon Square: The Fragrance Shop

Sam, best known for starring as herself in the ITV semi-reality programme The Only Way is Essex, and seen most recently in Celebrity Big Brother, will be in the city centre to meet fans and celebrate the launch of her signature fragrance - La Bella. Sam will be signing bottles of her new fragrance and having her photo taken with fans. About La Bella Sam has been involved in every step of the process from conceptualisation to the development of La Bella creating the fragrance as a complementary layer to any outfit and featuring one of Sams favourite scents; vanilla, along with packaging featuring her signature and hand-drawn heart. La Bella is a sweet and sophisticated fragrance with an addictive mix of delicious vanilla as a top note, elegant iris flower and benzoin at the heart, with a bed of glamorous musk laced with a luscious caramel in the base notes. Sam has enjoyed every element of creating La Bella, she comments: I didn't want to simply put my name to something, like a lot of celebrities do, thats not the direction I want to go. The development team has been amazing - letting me lead the way, and weve created my ultimate fragrance. I've been wearing the samples and have had so many compliments. This is such an exciting venture for me and I can't wait to share the fragrance with my fans! The package is brought together in a sophisticated heavyweight bottle designed to add a touch of glamour to the dressing table with its diamond cut top, wrapped in a textured cream and gold package.