Stocking up on school uniforms for the new school year is never a fun task, but John Lewis Newcastle is making the dreaded back-to-school shop a much sweeter experience with the offer of a free Jude’s ice cream with every pair of school shoes bought before 9th September.

It couldn’t be easier to claim your free ice cream, either! All you have to do is book a shoe-fitting appointment at John Lewis Newcastle by clicking here and quoting “Jude’s Ice Cream” to a sales assistant in store to claim your free treat.