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US cosmetics brand, Morphe, open its fifth UK store at intu Eldon Square

U.S. cosmetics powerhouse, Morphe, opens its fifth store in the UK this year at intu Eldon Square, Newcastle. The store features many exciting aspects including curated picks of featured best- sellers, influencer faves and influencer collaborations. Customers will also be able to enjoy expert advice from Morphe’s certified Beauty Artists.


Mark Spillman, Morphe General Manager EMEA, said: “We’re confident Morphe will thrive at intu Eldon Square, it’s the ideal location for our newest UK store and the first in the north east of England. This hugely popular shopping destination is at the heart of one of the country’s most exciting cities and attracts a high footfall thanks to the fantastic mix of retail and leisure brands already in place. We can’t wait to start offering people in Newcastle the full Morphe experience.”


Gavin Prior, Regional Director intu Eldon Square, said: “We’re really excited that Morphe has chosen intu Eldon Square to launch its fantastic beauty range to the region. We know Morphe is passionate about offering unique and memorable customer experiences and we can’t wait to welcome them to the centre in November.”


Morphe is known for their full spectrum of professional quality tools and makeup, including over 300 brushes and their highly coveted palettes, as well as best-selling influencer collaborations with creators such as Jaclyn Hill, James Charles and Jeffree Star. Morphe also carries highly sought-after brands such as Jeffree Star Cosmetics, Lunar Beauty and Iconic London. Newly added brands include SUVA Beauty, OFRA Cosmetics, NABLA cosmetics and P.Louise. Coming soon are Beauty Bakerie and Marmalade.


Established in LA in 2008, the U.S. beauty brand is recognized by beauty bloggers as the ‘beauty brand created for the creators’. Morphe’s products are already available to be purchased in the UK on Morphe.com and select online retail partners such as Cult Beauty. Morphe is currently distributed in 46 retail stores throughout the United States, Canada, Australia and the United Kingdom and will be available in 50 retail stores by the end of 2019.