NE1 Selects New Creative Partner for its Next Era

Newcastle Business Improvement District Newcastle NE1 has entered its new term with a fresh creative partner to bring to life everything happening across the city.

Following a competitive pitch, O.agency has been chosen to handle the creative marketing for NE1’s flagship events, including Newcastle Restaurant Week, Screen on the Green, Summer in the City and Newcastle’s Christmas.

The agency, known for having worked with many of the city’s biggest names as clients over the years, from retailers like Fenwick, Dr. Martens and Eldon Square, to new restaurant and bar openings including The Botanist, Quayside living schemes like The Forge and arts and culture venues like Seven Stories.

Managing Director at O, Kirsty Ostell said: “This is a flagship partnership for us, we have been based in Newcastle for 20 years and love everything about our city, so to be given the opportunity to work with the NE1 team to help share that message is an absolute dream!

“Newcastle has undergone a transformation in recent years, and we are delighted to be NE1’s creative partner to help drive future success and play a role in promoting the city locally, nationally and internationally.”

Ben Whitfield, Director of Communications at NE1 said: “As we enter a new BID term it’s exciting to start working with a new creative team. We were impressed by O’s enthusiasm and knowledge of the city and our campaigns, as well as their analytical approach which we think will deliver an impactful return for our business. We can’t wait to get started.”

O agency will kick off with a fresh campaign for Summer in the City, a lively programme of free events, public artworks and street installations across the city during the school holidays. Since its inception, NE1’s Summer in the City has grown year-on-year and in 2023, NE1 worked with local businesses to host over 180 events across six weeks.

For more information go to https://www.newcastlene1ltd.com