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MAKE UP FOR EVER launches at Debenhams


Intu Eldon Square is delighted to announce the arrival of an exciting new makeup brand launching at Debenhams this month. On Wednesday 6 June the MAKE UP FOR EVER counter will open at Debenhams, giving shoppers the chance to indulge in the brand's high-quality make-up offerings which combine high-tech formulas with comfortable textures for dazzling results.


MAKE UP FOR EVER was created by French fine artist-turned make-up artist Dany Sanz in 1984, who was one of the creators of the body painting movement in Paris. In the 1980s there were very few products available to professional make-up artists and those available came in a limited number of shades, so Dany began formulating her own products to create the avant-garde looks she became famous for including Star Powders, Pure Pigments, Glitters, Lipstick Palettes and the iconic collection of 100 Artist Shadows.


After years of success in the professional make-up realm, where MAKE UP FOR EVER became the indispensable brand for cinema, TV, theatre, opera, cabarets, dance, concerts and street shows alike, the brand is now accessible to anyone and everyone who celebrates colour and individuality through a love of make-up. The vibrant cosmetics company can be found in over 52 countries around the world and even boasts a MAKE UP FOR EVER Academy where Dany was able to return to her first love of teaching by transmitting her talent, knowledge and techniques to new generations of make-up artists. Now it is coming to Newcastle.


The brand is quick to respond to the ever-changing beauty landscape and is a veritable treasure trove of must-have products – from Ultra HD range including the iconic UHD Foundation and UHD Loose Powder, to the vibrant Aqua XL Color Paints and Aqua XL Ink Liners. MAKE UP FOR EVER’s customisable palettes are a dream for colour fanatics and make-up aficionados everywhere – mix and match Artist Color Shadow and Artist Face Color for your own unique eyes & cheek palette. With individual eyeshadows priced at £15, they offer intense pigments guaranteed to create everything from dramatic theatrical looks to subtle and natural ones.


Dany Sanz, Founder and Creative Director of MAKE UP FOR EVER, said: “I dreamt of a place where make-up artists could find everything that they needed for their art as well as a collection of reliable, authentic products with professional performance. Now, Make Up For Ever strives not only to be at the service of artists, accompanying them in their various performances, but also to help women embody what they truly are. Life is a stage - whatever your role, Make Up For Ever is here to help you play it!”


Vikki Mather, acting marketing manager at intu Eldon Square, added:  “At intu Eldon Square shoppers enjoy an outstanding mix of retailers – from renowned department stores and designer brands to popular high street favourites and our stylish dining quarter. We’re confident that the addition of the MAKE UP FOR EVER brand to our existing offering will enhance the shopping experience for our customers and prove a popular choice for professional make-up artists and beauty buffs alike.”