The British Fashion Council Announces Newcastle City Wide Celebration Programme for London Fashion Week Presented by 1664 Blanc
Explore the City Wide Celebration schedule here.
The British Fashion Council (BFC) is delighted to announce the expansion of its City-Wide Celebration (CWC), a curated programme of unique experiences and activations open to the public over London Fashion Week presented by 1664 Blanc. This season CWC will run throughout September, expanding its reach into Liverpool, London, Manchester and Newcastle. The Newcastle celebrations will run from Friday 26th September to Tuesday 30th September taking place across Newcastle including at Fenwick and Eldon Square.
CWC brings together designers, retailers, cultural institutions and premium hospitality venues to celebrate the very best of the UK. Through a dynamic events programme, the initiative bridges culture and commerce, driving nationwide retail engagement while deepening the fashion conversation through cross-sector collaboration and meaningful public participation. The programme supports a new strategic direction set out by BFC Chief Executive Laura Weir, spotlighting creative excellence across the UK.
The CWC programme will consist of over 1,000 experiences open to the public. This season, CWC launches ‘At Home With’ presented by 1664 Blanc, a series of talks and panel discussions spotlighting the cultural and geographic roots of some of Britain’s most celebrated designers. Newcastle's ‘At Home With’ presented by 1664 Blanc, will take place at Fenwick on Tuesday 30th September from 6:30pm-8pm and Newcastle heritage brand Barbour will headline this special designer panel.
Then on Saturday 27th September, Eldon Square will be hosting a one-day activation of immersive experiences in partnership with Sunderland Software City entitled the Future of Fashion. Eldon Square is one of the UK's most visited city centre shopping destinations, offering over 140 retailers and more than 20 restaurants. Explore CWC highlights below and check out the schedule here.
Please see highlights of CWC activations taking place in Newcastle during September below:
The Future of Fashion
Date: Saturday 27th September
Time:11am-4pm
Address: Eldon Square, Newcastle
Eldon Square will be transformed into an interactive showcase of the Future of Fashion, bringing together cutting-edge technology, creative talent, and immersive experiences to explore how innovation is reshaping the fashion industry. Curated by Sunderland Software City, the event will feature three immersive zones across the shopping centre, each offering a unique glimpse into fashion’s digital future:
Main Stage (St. Andrew’s Way) – In collaboration with leading North East technology company Animmersion, a holographic display will take centre stage. Using the latest DeepFrame augmented reality technology, fashion will be brought to life in spectacular style, creating virtual, avatar-like experiences.
Headset Village (Community Quarter) – Visitors can step inside fashion-focused virtual reality worlds, where catwalks, clothing and creativity are experienced in fully immersive 3D.
Creator Space (5G Immersive Lab) – Guests can design and personalise their own garments and outfits, then see them come to life inside popular gaming platforms such as Roblox.
In the run-up to the event, the 5G Immersive Lab will also host two inspiring workshops aimed at both creative professionals and students
Build It in VR: Creative Spatial Design with ShapesXR – An interactive, hands-on introduction to ShapesXR, a powerful platform for creating and collaborating on XR content and experiences in the metaverse. For tickets visit: https://www.eventbrite.co.uk/e/build-it-in-vr-creative-spatial-design-with-shapesxr-tickets-1537755360679?aff=oddtdtcreator
Explore the Future of Digital Fashion: AI & AR Workshop for Students – Delivered with Genera Labs, this workshop offers students the chance to experiment with artificial intelligence and augmented reality tools to design the next generation of digital fashion. For tickets visit: https://www.eventbrite.co.uk/e/explore-the-future-of-digital-fashion-ai-ar-workshop-for-students-tickets-1537556154849?aff=oddtdtcreator
Terry De Havilland Pop Up at Fenwick Newcastle
Date: Saturday 10th September - Tuesday 30th September
Time: Store opening hours
Address: French Salon, Fenwick Newcastle, 39 Northumberland St, Newcastle upon Tyne NE1 7AS
Step into 50 years of iconic style at the Terry de Havilland pop-up in Fenwick from the 10th to the 30th of September. Celebrating the brand’s golden anniversary, the space will showcase a curated edit of archive designs alongside the latest collection. Discover the evolution of the label’s signature glamour and shop the new season styles, all in one exclusive destination.
All Saints
Date: Saturday 30th September
Time: 5pm - 8pm
Address: All Saints, Unit SU26, 2 St Andrew's St, NE1 7XD
Sessions at AllSaints. Head to our Newcastle Eldon Square store for an intimate live music event. Step into an unforgettable brand experience where you'll hear the next wave of emerging artists, whilst being fully immersed in the world of AllSaints.
John Lewis
Date: Saturday 27th - Tuesday 30th September
Time: Store Opening hours
Address: John Lewis, Eldon Square, Percy St, Newcastle upon Tyne NE1 7RR
Launching with elevated back-to-work staples before escaping to the Highlands, capturing the mood with layered looks in earthy tones. New season fashion at John Lewis is defining modern style, with brands including Barbour, Ralph Lauren, Weekend MaxMara and Mulberry. Find the key pieces to get your wardrobe working harder for you, with free advice from our personal stylists. To book visit www.johnlewis.com/appointments/personal-styling
Swarovski
Date: Saturday 27th - Tuesday 30th September
Time: Store Opening Hours
Address: Swarovski, 9A Eldon Square, Douglas Terrace, NE1 7XW
Celebrate 130 years of sparkle with a Fashion Week surprise, available in-store only.
Clarks
Date: Thursday 25th - Tuesday 30th September
Time: Store Opening Hours
Address: Clarks, Eldon Square, 14-16 Blackett Bridge, Newcastle upon Tyne, NE1 7XJ
Built for 9 to 5 and beyond, the AW25 collection offers effortless style with all-day comfort, thanks to built-in comfort technology that ensures every movement feels as good as it looks. Every pair delivers quality and value, combining premium materials with expert craftsmanship for styles that truly last. Receive £15 Off Full price adults collection for customers spending over £60 in a single transaction. T&C’s Apply.
Pandora
Date: Saturday 27th - Tuesday 30th September
Time: Store Opening times
Address: Pandora, 7, Eldon Way, Eldon Square Shopping Centre, NE1 7XS
Save when you build a bracelet or necklace. Shoppers can select two charms for 15% off or three charms for 20% off, after choosing a selected bracelet or necklace. The discount will automatically be applied at checkout and is excluded from all other promos and discounts.
New Look
Date: Saturday 27th - Sunday 28th September
Time: 12pm - 4pm
Address: New Look, 18 - 22, St Andrews Way, Eldon Square Shopping Centre, NE1 7XS
Join us in store to celebrate the launch of Club New Look, our new loyalty programme*.
Enjoy VIP treatment in store where we’ll have goody bags (100 both days up for grabs), sweet surprises, big prize giveaways, a DJ and more!
Thomas Sabo
Date: Thursday 25th – Saturday 30th September
Time: Store Opening Hours
Address: Mid-Mall Boutique, Metrocentre, Unit LM16, Tyne & Wear, Gateshead, NE11 9YG
Celebrate with THOMAS SABO during the City Wide Celebration! Enjoy complimentary refreshments, an exclusive gift with purchase, and 20% off* your jewellery and watch favourites! Don’t miss out – visit us in-store and celebrate in style!
*Exclusions apply. Ask in store for more information.
Michael Kors Pop Up at Fenwick Newcastle
Date: Wednesday 24th September 2025
Time: 3pm – 6pm
Address: Michael Kors, Fenwick Newcastle, 39 Northumberland St, Newcastle upon Tyne NE1 7AS
Michael Kors Announces Fall 2025 Pop-Up at Fenwick Newcastle
Michael Kors is pleased to announce the launch of its Fall 2025 pop-up at Fenwick Newcastle, inspired by the brand’s latest campaign featuring global brand ambassador Suki Waterhouse, photographed in Rome, Italy. Customers are invited to explore the new season's handbag collection at the in-store event on Wednesday, September 24th, from 3:00 to 6:00 PM. The event will feature a live DJ and complimentary refreshments.
Valued BFC Patrons will partner on the activations in each region including ELDON SQUARE, FENWICK NEWCASTLE, LIVERPOOL ONE and TRAFFORD CENTRE.
The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for LFW September 2025 alongside Principal Partner 1664 Blanc and all partners, suppliers and supporters whose commitment makes LFW possible: Official Partners – Dylon, eBay, Google Pixel, HM Government, Hu Bing Selects, Lee Kum Lee, Mayor of London, Pandora, Sprayground, The Londoner and TONI&GUY. Official Supporters – Malin+Goetz, Ocean Outdoor and YOSEIDO Cosmetics.
