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Newcastle Gateshead Initiative


NewcastleGateshead Initiative is the destination marketing agency for NewcastleGateshead.

Created in 2000 by Newcastle City Council and Gateshead Council as a publicly and privately funded business, Newcastle Gateshead Initiative has developed a strong brand for the area - promoting it nationally and internationally as a place at the forefront of innovative culture-led regeneration and a world-class place to live, learn, work and visit.

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