Born in Auckland, New Zealand, in 2005, AS Colour set out to prove that a basic tee should be anything but basic. Built on an unwavering commitment to quality, longevity, and the perfect fit, fabric, and finish, the brand champions enduring style over fast fashion trends.
Today, AS Colour designs essentials that work as both minimalist wardrobe staples and premium canvases for decorators. Worn plain or printed and embroidered, the garments are a favourite globally.
That same commitment to fit, fabric and finish now extends to how customers experience the brand in person. With 30 retail locations worldwide, new stores in Newcastle, Bristol, Leeds, Amsterdam and London bring the brand's European footprint to 5, where customers can see, feel and shop the collection firsthand.
Opening hours
Monday: 10am - 6pm
Tuesday: 10am - 6pm
Wednesday: 10am - 6pm
Thursday: 10am - 6pm
Friday: 10am - 6pm
Saturday: 10am - 6pm
Sunday: 10am - 4pm
