Trinny London Announces Fenwick Newcastle as First Permanent Retailer Space
Beauty brand TRINNY LONDON has announced Fenwick as its first permanent retail partner, with the Newcastle store set to hold the first of three exclusive launch events this November.
Fenwick Newcastle will launch the TRINNY LONDON range to customers on 12th November, with Trinny herself personally on hand in-store to host an exclusive new Meet Your Match: Speed Dating Masterclass and chat all things make-up at dedicated times on 14th November.
The Newcastle launch will be followed by Brent Cross and Bond Street London later in the month, marking TRINNY LONDON’s biggest step in expansion to date.
To celebrate the beauty brand coming on board, Fenwick will be exclusively launching TRINNY LONDON’s new EYE2EYE RocketMan eye colour collection between 12th and 14th November; giving Fenwick customers the very first opportunity to purchase in-store.
As well as the full make-up range, TRINNY LONDON will also be offering Newcastle customers its online diagnostic tool Match2Me in-store that finds the correct make-up shade from TRINNY LONDON products to perfectly suit each customer’s skin, hair and eye combination.
Providing a chance to try the products in-store with a truly personalised service, the TRINNY LONDON make-up artist team will be on hand to help the city’s shoppers discover their very own Match2Me.
Founder, Trinny Woodall comments: “As an online brand, we are so excited to be partnering in the offline world with Fenwick, who has truly loyal customers and real synergy with us as a brand. We want to be able to offer our customers and followers a first-hand opportunity to try TRINNY LONDON make-up and experience the brand in a way that shows exactly what we do, how we do it and what we stand for…BE YOUR BEST.”
Jayne Demuro, buying and merchandise director at Fenwick, added: “We are thrilled to partner with TRINNY LONDON offering our customers the full product range in-store, as well as an exclusive first look at the new EYE2EYE RocketMan collection. To host Trinny Woodall in our stores, officially marking the launch, is an exciting prospect as we know that our customers will eagerly embrace the brand.
“Fenwick is synonymous with Christmas so it’s the perfect time to welcome TRINNY LONDON to the Beauty Hall – we’re looking forward to a wonderful festive season ahead.”
From 12th to 15th November Newcastle customers will be able to find out about the full TRINNY LONDON range, explore the colours that suit, learn application techniques and find out how to best build their stack, whilst also being able to chat with Trinny and chief MUA, Cha Cha. Masterclass tickets are £45 and redeemable against Trinny products purchased on the day.
To book visit trinnylondon.com/fenwick/newcastle