Rocketman Reimagined at Everyman Cinema Newcastle until 16th June
At Everyman Cinema, Newcastle until 16th June
Feat. artwork from Jimmy Turrell and Ashley Willerton
Raising money for the Elton John Aids Foundation
Screening and Q & A with Jimmy Turrell – 6th June, from 7pm
Everyman Newcastle has teamed up with graphic artist and video director Jimmy Turrell, and designer and craftsman Ashley Willerton, who have each created bespoke works that reimagine poster artwork for Dexter Fletcher’s hit new film Rocketman.
The Rocketman Reimagined project marks the launch of Everyman’s newest boutique cinema on Newcastle Grey Street, and which officially opened last week with a preview of Rocketman, billed as an epic musical fantasy about the uncensored human story of Sir Elton John's breakthrough years, with all proceeds from the artwork going to the Elton John Aids Foundation. Both artworks can be seen at Everyman Newcastle until 16th June.
Anna Coates, Venue Manager at Everyman Newcastle comments: “We’re delighted to be launching Everyman Newcastle with this incredibly creative Rocketman project, raising money for the Elton John Aids Foundation. Jimmy and Ashley’s pieces are world class and we’re honoured to be working with them and displaying their work in the new venue.”
Jimmy Turrell is a Newcastle-based graphic artist and video director whose work combines handmade collage, drawing, painting, and screenprinting. He’s produced work for clients including Capitol Records, Nike, The V&A, The Guardian, and others. Turrell recently directed the lyric videos for Beck’s “Wow” and “Dear Life” singles, and worked on visuals for Miguel and Aretha Franklin.
Jimmy said: “I wanted to go with something a little more abstract and try and marry the pure madcap energy of Elton’s performances and lifestyle at that time in with the concept of an exploding star in space. A pure force of nature that eventually collapses under its own weight but still created something really beautiful in the process.”
A limited run of 40x prints of the work are available to buy in the venue at £25 each at a special screening of Rocketman and in conversation with Jimmy Turrell on 6th June, arrivals 7pm, in conversation 7.45pm, film screening 8.10pm.
Ashley Willerton is a multi-disciplined designer and craftsman with a focus on hand lettering, traditional sign writing and reverse glass gilding. Ashley's bespoke lettering art and sign writing work can be found across the UK with clients ranging from small Newcastle bistro's to Fortnum and Mason, Sagmeister and Walsh and The Independent.
Ashley created his piece live at Everyman Newcastle’s launch. He said: “The inspiration for my piece comes from the old film show cards in the 50’s. Many of these were hand painted by the town’s local sign painter as film posters back weren’t as widely despatched. Being a traditional sign painter, I felt this would be the perfect opportunity to try my hand at creating one of these posters, using the type of layout and colour schemes that are synonymous with this period of time.”
Ashley’s piece is available via silent auction, and all bids can be sent to [email protected]