poppi Lands in the UK, Marking its First Launch Outside the US
The wait is over! poppi, the US soda brand that’s been living rent-free in your feed, has officially landed in the UK.
Born online and backed by pop culture, poppi is shaking up the soft drinks aisle with bold fruity flavours, vibrant design and main character energy in every sip. poppi delivers full flavour fizz that’s made with ingredients you can love; low in sugar, low in calories and high in fibre – it’s pure feel good-fizz that tastes as good as it looks.
poppi is launching with five delicious flavours including Strawberry Lemon, Raspberry Rose, Lemon Lime, Wild Berry and Orange.
Founded in 2016 by husband-and-wife duo Allison and Stephen Ellsworth, Allison wanted to ditch soda, but not the taste, so she started mixing fruit juice, apple cider vinegar, and sparkling water in her Texas kitchen to create a better kind of soda.
Fast‑forward to 2026, and poppi is here to shake up the UK and revolutionise soda for the next generation. We’re rewriting the rules, giving you everything you love about a great‑tasting soda, big flavour, bold bubbles and total refreshment.
“Launching poppi in the U.K. is incredibly meaningful to me,” said Allison Ellsworth, Co-Founder of poppi. “When we started poppi, the goal was simple: create a soda people could feel good about drinking. Seeing poppi find a new home in the U.K. is a proud moment for our entire team. We're excited about this next chapter and can't wait to be a part of a new community.”
Natalia Fillipociants, General Manager Europe International Beverages, PepsiCo added: ‘’We’re proud to bring poppi’s vibrant, feel-good approach to the UK. British consumers are increasingly looking for drinks that are balanced, modern and genuinely enjoyable every day. With bold fruity flavours, eye-catching design, poppi delivers full-flavour fizz made with ingredients that the consumer will absolutely love!’’
poppi is launching in the UK on 5 March. Available in Tesco & Pret A Manger nationwide, before rolling out more widely later in the year.
To celebrate the launch, the ''Pret A poppi'' collaboration will roll out across select shops in London, Manchester, Newcastle and Edinburgh from 10th March for two weeks, bringing the partnership to life through a series of high-energy in-shop activations.
The tour will stop at the following Pret A Manger shops:
- Eldon Square, Newcastle – 13th & 14th March
Each ''Pret A poppi ‘' takeover will transform the shop experience, featuring full poppi branding, live DJs, complimentary poppi sampling throughout the day (10am–5pm), and limited-edition merchandise available for the first 100 guests arriving from 2pm each day, until stock lasts. One lucky customer could even win Pret for a year (terms and conditions apply).
