intu launches national campaign heralding the new season’s fashion in style

Innovative, live events showcase the latest fashions from intu’s retailers and invite shoppers to join in the fun intu, the owner of some of theUK’s largest and most popular shopping centres, intuEldon Square, is set to launch its first national campaign to celebrate spring/summer fashion. This innovative campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in a friendly and accessible way. Called the ‘StyleGarden’, the campaign, which will be rolled out at intuEldon Squarefrom 14 – 21 April, combines a digital installation with a live fashion show with a difference. The installations have been created to stimulate all five senses in an immersive experience designed to showcase the season’s trends, and will feature original video content to inspire intu’s customers and drive sales for its retailers. Karen Carr, regional marketing manager, intu north, said: “Spring/summer fashion is important for both our customers and our retailers. We’ve used our national scale to really get to understand what our customers want and our research tells us the latest fashion trends are often presented in a way that makes it difficult for them to choose what’s right for them. So we’ve decided to do something different this year and deliver spring/summer fashion with the signature intu twist that I’m sure shoppers here in the North East will adore.”   STYLE GARDEN intu Eldon Square (Near Debenhams, between New Look & Hollister) Thurs 14 – Thurs 21 April   Live Fashion Show: Saturday 16 April (11am – 4.30pm)