GAME Newcastle, intu Eldon Square and EA SPORTS™ kick off FIFA 15 launch with the help of Newcastle United’s Paul Dummett

Paul Dummett tackles a new challenge off the field at the launch of FIFA 15 at GAME Newcastle, Eldon Square

GAME Newcastle, intu Eldon Square, is getting ready to kick off a night to remember on Thursday 25^th September, with the launch of the hotly anticipated EA SPORTS™ FIFA 15. Joining the line-up this year is Paul Dummett, Newcastle defender, to keep the home crowd entertained earlier in the day from 3pm-5pm, signing Exclusive NUFC sleeves of the games and showing off his FIFA flair. Lucky gamers who come along to watch their local talent take center stage will also have the opportunity to bag a ‘money can’t buy’ one-on-one match against Paul Dummett and be the first to experience the Dynamic Match presentation making every match day different. Not only have the players been brought to life, but all 20 Premier League stadiums, with region specific crowd behaviors, new bench reactions, and even ball boy animations, FIFA 15 will keep all fans engaged in the drama of match day. Deeps Kohli, Store Manager at GAME Eldon Square said: “FIFA 15 is going to be a winner with both football and gaming fans alike and with such a top line up, we’re expecting big crowds. We know how important it is to fans to get gaming as soon as possible so we’ve got our staff match fit to open over 300 of our GAME stores at midnight so gamers can get their hands on it as soon as the whistle blows. We’re particularly excited to welcome Paul Dummett to our store, and I know FIFA fans will be too.” GAME Newcastle, intu Eldon Square will open at 10.00 pm on Thursday 25^th September, and customers can enjoy challenges, tournaments and an in-store DJ before the official launch of FIFA 15 at midnight. Neighbouring retailer Krispy Kreme will open their doors at midnight to satisfy late night shoppers’ hunger pangs. FIFA 15 is available for pre-order in store. FIFA 15 is rated PEGI 3. See www.pegi.info for more information.