Fenwick Launches New Summer Campaign Celebrating a Season of Energy, Escape and Effortless Style
Campaign Highlights include:
A sun-soaked celebration of summer: capturing spontaneity, self-expression and the energy of the season, brought to life through a curated fashion edit of standout womenswear and menswear brands.
A fully integrated campaign at scale: live across digital, social and content, supported by a four-week out-of-home rollout across all eight Fenwick store locations.
Experience-led partnerships and destinations: from the Fenwick x Lacoste Ice Cream Pop-Up at Fenwick Kingston, to the Veuve Clicquot Brunswick Champagne Bar and the return of Fentimans at Roof Thirty Nine at Fenwick Newcastle.
This summer, Fenwick invites you into a world where energy rises with the sun and every moment feels like an open invitation. The campaign captures a shift in mood from pressure to play where spontaneity leads, movement feels instinctive, and joy is found in the in-between moments. It’s a celebration of magnetic social energy, expressive movement and the balance between vibrant activity and slow, sun-soaked pause.
Shot by photographer Thiago Santos, the campaign draws inspiration from the textures and tones of high summer. Infused with the spirit and nostalgic days spent by the beach, the imagery blends warmth, colour and rhythm to evoke a carefree, joyful seasonal aesthetic.
This season, Fenwick presents a curated edit of womenswear and menswear that captures the spirit of summer. Womenswear features standout brands including Damson Madder, Farm Rio, Ganni and Anine Bing, offering bold prints, vibrant colour and effortless silhouettes. In menswear, brands such as Lacoste, Ralph Lauren, Barbour and Carhartt WIP deliver a versatile mix of everyday essentials and elevated seasonal staples.
To celebrate the campaign, Fenwick has partnered with Lacoste to present a refined vision of summer menswear alongside in-store and online collaborative brand moments and an exclusive Ice Cream Parlour with ice cream experts Northern Bloc at Fenwick Kingston.
The Fenwick x Lacoste Ice Cream pop-up at Fenwick Kingston, offers a playful and elevated experience to customers. Known for its small-batch craftsmanship and exceptional ingredients, Northern Bloc delivers a refined take on classic flavours. Guests can enjoy a curated selection of seasonal ice creams and sorbets, including Madagascan Vanilla, Chocolate Sea Salt, Raspberry & Rhubarb Sorbet, Tropical Fruit Sorbet, Sicilian Lemon Swirl, Salted Caramel Fudge, and Strawberries & Cream.
Further elevating the summer experience, Fenwick Newcastle has launched the Brunswick Champagne Bar in partnership with Veuve Clicquot. Open now, the space offers a curated menu of indulgent bar snacks, including olives, focaccia and Marcona almonds, alongside loaded Torres crisp pairings and exclusive cocktails topped with Veuve Clicquot Yellow Label. A destination designed for celebration, where style, flavour and atmosphere meet.
To further celebrate the summer season, launched on Friday 1st May, the partnership between Fentiman's and Fenwick returns for a second-year building on the success of last year's Botanical Garden at Roof Thirty Nine. This season, the experience is reimagined with the addition of Fuego's signature flair and flavour, creating a vibrant Mediterranean-inspired escape for the new season at Fenwick Newcastle.
Fenwick Summer 2026 is a sensory invitation to move freely, dress boldly, and embrace the joy of the season. From fashion to food, from city streets to coastal daydreams, it’s a celebration of summer in its most effortless form.
Step into the season and discover more in-store and online at fenwick.co.uk
