Eldon Square Secures Flagship Northern Store for Disruptive New Jewellery Brand

Eldon Square, Newcastle’s much loved premier shopping and leisure destination, today announces it has secured the flagship Northern store for a brand new entrant into the jewellery market, Jewells. Founded by the business mogul behind the brand Lovisa, Brett Bundy, Jewells is a transformative brand geared towards a young female audience.

The announcement of Jewells’ imminent arrival comes after a slew of exciting leasing developments at Eldon Square in the past 12 months, including the North East’s flagship Sephora store and the announcement of leisure attractions Flight Club and Freight Island. As such, Jewells is set to find its home in a centre that is focused on delivering a curated retail and leisure environment that reflects the evolving needs of visitors and brands alike.

As the only site in the North, the 1000 sq ft store, located next to Molton Brown joins six other retail destinations which will all be opening Jewells stores on May 30th. It will stock an extensive range of jewellery items ranging from £30 to £3,000 as well as offer luxury piercing, fine line tattoo services, personal styling services and a ‘Make your Own Memory’ stack bar – all services which exemplify the brand’s ethos of going above and beyond for its customers.

Leah Uka, Chief Brand Officer at Jewells, commented: “We are absolutely delighted to have the opportunity to open one of our first-ever stores at Eldon Square – a location that embodies everything we look for in a retail partner. As a vibrant and much-loved shopping destination in the heart of Newcastle, Eldon Square offers the perfect setting to introduce the Jewells brand to the North East. We have ambitious growth plans over the coming 12 months and cannot wait to welcome Eldon Square customers to experience everything we have to offer.”

Matthew Beddow, Senior Director at Pradera Lateral, added: “Securing the sole Northern store for Jewells’ first foray into the UK market reinforces Eldon Square’s position as a key destination for leading and emerging retail brands and highlights our ability to draw enviable tenants to the centre. Jewells’ offering brings a fresh and elevated experience to our jewellery and accessories line-up, and we’re confident it will resonate strongly with our shopper base.”

For more information on Eldon Square, please visit: www.eldonsquare.co.uk